HI Folks,
We're currently looking to hire a Digital Marketing Executive for Little Italy Group Of Restaurants at our corporate office in Hadapsar
? Develop, implement, and manage marketing campaigns across various digital channels to enhance brand awareness and increase online traffic.
? Analyze and report on the performance and efficiency of campaigns using key metrics.
? Collaborate with cross-functional teams to design, optimize, and deliver compelling content for online audiences.
? Stay updated with digital marketing trends, potential new channels, and strategies to keep the company at the forefront of digital marketing practices.
? Manage company's social media profiles to foster engagement and convert followers into customers.
? Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
? Design, build and maintain our social media presence
? Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
? Identify trends and insights, and optimize spend and performance based on the insights
? Brainstorm new and creative growth strategies
? Plan, execute, and measure experiments and conversion tests
? Collaborate with internal teams to create landing pages and optimize user experience
? Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
? Instrument conversion points and optimize user funnels
? Collaborate with agencies and other vendor partners
? Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
? Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.
? Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products ( E-commerce platforms like Amazon, Big Basket, Natures Basket etc).
? Candidate must have strong analytical, organizational and multi-tasking skills.
? Lead SEO/SEM and digital campaign efforts.
Requirements
? BS/MS degree in marketing or a related field.
? Proven working experience in digital marketing.
? Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
? Highly creative with experience in identifying target audiences and devising digital.
? Campaigns that engage, inform and motivate.
? Experience in optimizing landing pages and user funnels.
? Experience with A/B and multivariate experiments.
? Solid knowledge of website analytics tools.
Experience in setting up and optimizing Google Adwords campaigns.
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